What We’re Hearing On the Streets

In the last few months, we’ve been traveling and speaking with our college and university clients and one thing is clear: budgets are tight, and everyone wants to know how to get started in social media.

While some have taken some initial steps, many are looking for ways to make sense of the social media landscape and to use it to extend their brand, promote programs and stay connected to prospects and alumni. In fact, we recently offered a “social media audit” to our higher education clients – a customized assessment of their current social media strategy, those of their competitors and some initial recommendations on next steps. Many were surprised to learn that their competitors were actively using social media to, for example, create communities of accepted students, thereby impacting yield. Others learned that, in the graduate recruitment environment, social media offers a chance to establish thought leadership on topics that will attract not only prospective students but alumni and corporate partners.