RSJI Insights: Tips to Heighten Engagement on Facebook
This week Media Logic’s Retail Social Juice Index (RSJI) sheds light on new tricks to amp up your brand’s engagement. All five of the Big Movers This Week relied on different tactics — including some classics and some newer strategies — to connect with likers and inspire social participation from customers. See which strategies pushed brand’s to the top of this week’s RSJI:
Tactic #1: Cross- Platform Promotion
Tacori earned the top spot on the RSJI’s Big Movers This Week when the brand shared a new Instagram photo. Whether it’s cross promotion of Instagram, Pinterest, Twitter, a blog or any other social platform, engagement and awareness tend to increase when done in an appropriate way! Tacori’s photo, featuring 15 stunning diamond rings and an open ended question, was the perfect way to promote the brand’s Instagram account, while successfully escalating engagement. The image garnered a whopping 19,000+ likes! (So, to break it down: Tacori’s Instagram sharing = good cross-promotion. Automatically posting every tweet to a brand’s Facebook page = bad cross-promotion!)
Tactic #2: Utilization of Infographics & Charts
Gaiam made its debut on the Big Movers This Week by relying on a tried and true engagement booster—the use of a chart that was right up the target market’s alley! The “lifestyle company” perhaps best known for its fitness media shared a “Yogi Name Creator” diagram and fans reacted enthusiastically. Nearly 5,000 commented on the post with their new “yogi name” while just as many liked and shared the post. The update’s success is evidence that a silly infographic or chart can go a long way for a brand when it’s aimed at the right audience!
Tactic #3: Give Back!
After a few days off Facebook, Silpada came back in a big and charitable way. The brand used its Timeline to highlight the Silpada Foundation’s grant and donation program, and likers responded positively. The jeweler added a call-to-action to the post (“Like this post if giving back is important to you!”), but our prior analysis of cause marketing tells us that the post would have been successful even without taking the “like this” approach!
Tactic #4: Simple and Engaging Games
Advance Auto Parts proved that engaging Facebook games don’t necessarily need a prize or a winner to gain enthusiastic participation. The brand shared an adorable photo of a pooch taking a backseat snooze and asked its likers to create a caption for the image. The photo and game clearly appealed to fans as over 6,000 commented and 32,000 liked the update. This isn’t the first time the auto-parts dealer has utilized this fun, easy and free tactic to increase social participation. In fact, the brand has earned a few spots at the top of the Index with this strategy!
Tactic #5: Turn Likers into Decision Makers
Shari’s Berries let its likers play executive when it shared a photo of a new sweet treat and asked whether or not the brand should begin to carry the peanut-buttery goodness. As expected, the chocolate- peanut butter rice krispy treats earned a resounding “yes!” and fans loved the fact that the brand asked for their opinions. Asking consumers via Facebook about new product offerings is a seemingly simply strategy, yet one many brands have failed to utilize so far! Sheri’s Berries is an example of how this tactic is done successfully!
Has your brand begun to utilize all five of these tips successfully? Still need some help? Reach out to us.
