When Visa wanted to help Charter Oak Federal Credit Union increase debit transactions by engaging millennial cardholders, they turned to their partners at Media Logic for a strategic marketing campaign based on best practices, consumer insights, and an analysis of competitor creative assets.
Media Logic developed a digital-first campaign that highlighted the debit card’s convenience throughout custom creative assets.
By tapping into their millennial audience’s online habits and behaviors, Media Logic was able to successfully position Charter Oak as a modern, customer-focused bank.
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Media Logic’s Voices of Medicare study uncovers what truly shaped 2025 AEP decisions—revealing the gap between satisfaction and loyalty, the impact of growing consumer anxiety, and how supplemental benefits are falling short. These insights offer Medicare marketers year-round guidance for stronger, more authentic engagement.
Historically, health insurance marketing teams have supported their Small and Large Group lines of business primarily through push tactics – sales enablement, broker collateral and general awareness messaging and education. But in an environment where employers scrutinize every dollar and expect more from their partners, that model doesn’t go far enough.
In this intriging Q&A session, Media Logic's resident expert, Nicole Johnson, Group Director and FS Practice Lead, shares her perspective on the Lower Midde Market segment honed by decades of commercial payments and retail banking marketing experience.
