Payment card manufacturer CPI was preparing to introduce a new product to its line of Card@Once instant issuance card printers. But before the new printer was launched, they wanted to lay some groundwork for both existing customers and new prospects with an online campaign focused on more generic messaging tied to their existing “Precision” printer.
Media Logic developed the strategy, creative, design and media plan for a targeted digital campaign consisting of multiple display banners and messaging ads – all driving to a dedicated Card@Once product landing page. A range of ads was placed on digital publications included in the media buy, each selected based on their reach into the financial service industries of our specific target audiences. For tracking purposes, each ad was also assigned a unique UTM code.
The ads themselves promoted CPI’s instant issuance capabilities, speaking to Card@Once’s ease of use and cloud-based capabilities – with the existing printer primarily represented through photography.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
Let’s be real: if your solution isn’t completely agnostic, then you’re probably kidding yourself if you think a broad-stroke, spray-and-pray approach to your go-to-market strategy will cut it. Buyers today don’t have time for fluff, and honestly, neither do you. Enter ABM—or, better yet, ABE (account-based everything). If you’re not completely sick of B2B acronyms […]
You may have zeroed in on your target account audience, produced all your sales and marketing assets, and even launched your first account-based marketing (ABM) program. But how can you be sure that what you are doing is generating results? This guide covers 5 account-based marketing metrics that revenue leaders need to consider when measuring […]
The evolution of the B2B buyer’s journey has challenged go-to-market teams to think outside the box regarding how to reach in-market accounts. This is especially true for B2B organizations focused on enterprise-level sales to meet their growth goals in 2023. The biggest of these challenges is identifying what marketers often call the dark funnel. What […]
