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Brand launch campaign fortifies global B2B company.

Prinova was ready to make the leap. The global supplier of nutrients, flavors and other solutions was looking to expand its business and enhance its profile among leading food and beverage manufacturers. They turned to Media Logic to elevate their brand.

We helped Prinova articulate its value as a single source partner for a complete range of functional ingredients and innovative ideas – delivering a competitive advantage in an industry hungry for breakthrough concepts. This led to the development of a powerful tagline, This is how you win®, along with a sophisticated, high-energy brand look.

The new brand was unveiled at a major trade show event. Our work included a hard-working, traffic-stopping booth, along with sales collateral and a range of promotional materials for a private client party. The combination helped Prinova turn heads and drive leads at the trade show, while setting the stage for global growth.

Prinova Tradeshow Booth for food and beverage rebrand
Prinova Tradeshow Booth for food and beverage rebrand
Tradeshow badge and wristband for food and beverage rebrand Poster framed and poster in tube for food and beverage rebrand
Postcards on table for food and beverage rebrand Postcards on table for food and beverage rebrand
Sell sheets on table for food and beverage rebrand Sell sheets on table for food and beverage rebrand Sell sheets on table for food and beverage rebrand
Three brochures on a table for food and beverage rebrand Brochure open on table for food and beverage rebrand

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Geisinger Health Plan

Helping create a more strategic, streamlined and successful Medicare Advantage campaign.

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UVM Health Advantage

Leveraging the provider perspective to promote a payvider plan.

As the first and only payvider Medicare Advantage plan in Vermont and Northern New York, UVM Health Advantage has worked closely with local doctors and providers to inform plan design.

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