How do you make your food ingredient client one of the hottest names at a global food trade show event? With fortified coffee, of course!
In just one of the many trade show marketing campaigns we’ve created for Fortitech over the course of our 20-year relationship, we developed this high-energy promotion touting the premix maker’s ability to incorporate in-demand nutrients while optimizing a product’s flavor and consumer experience.
From the kiosk display (with strategically-arranged premium position at the doors to the main exhibit hall) featuring free samples of antioxidant-infused coffee…to educational materials distributed at the booth…to a range of digital and direct communications that helped maximize kiosk traffic…the Media Logic team ensured that trade show attendees would be thirsty to learn more.
The result? The kiosk was a big hit – barely able to keep up with demand – and it helped increase traffic to Fortitech’s anchor booth in the show’s main exhibit hall. The displays and marketing communications efforts combined to help Fortitech build industry buzz and collect valuable new leads to grow their business.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
Explore how large language models (LLMs) can transform traditional, static websites into dynamic, conversational experiences that engage visitors in real time.
Over the past decade, the Medicare Advantage (MA) market has seen tremendous growth – not just in enrollment, but in the generosity of plan benefits. From expanded dental and vision coverage to over-the-counter allowances and fitness perks, health plans entered an arms race to offer more. But that era has come to a close. We’ve […]
Media Logic is testing AI-driven, personality-based personalization that adapts message tone and framing to each individual, aiming to make marketing feel truly one-to-one.
