The success of any brand launch or refresh is contingent on organizational buy-in. Otherwise, it’s just an empty marketing promise. Thus, one of the most important brand launch media you can use is right under your nose – your own workspace.
As part of a multi-year rebranding campaign for MVP Health Care, Media Logic helped infuse the health insurer’s brand platform and promise throughout their headquarters – from the parking garage to the lobby and other spaces.
Beyond simply displaying flagship brand creatives, we developed environmental signage and original artwork to inspire and motivate MVP team members (and their many daily visitors) about the company’s personal brand – reminding them of the impact and importance of the service they provide.
It was all part of a broader internal education effort that helped make them more than “employees”…but engaged brand ambassadors who share the same mission.
That’s how you build a meaningful brand.
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A look at the three-layer design, ongoing stewardship and strategic choices behind an AI-powered tool built for AEP 2027 pre-heat.
Although Gen Zers are responsive to premium cards, various earning reports indicate that that they are also value-focused and eager to "do the math." To help justify steep annual fees, portfolio managers have focused on encouraging premium cardholders to take advantage of a barrage of statement credits, now often referred to as the new "coupon book."
Media Logic's PersonaLAB™ is a new strategic tool that brings buyer personas to life to guide our team's creative and messaging development, shape media targeting and enable sales teams.
