With revitalized B2B product offerings and attractive pricing, HAP saw an opportunity to expand its market share in Michigan’s group health plan market – and they tapped Media Logic to help maximize results. In addition to updating their sales collateral, we also developed a targeted campaign to reach both small and large employer groups. The marketing effort included an integrated print and radio campaign designed to drive calls to HAP’s internal sales team, as well as brokers/agents.
Multiple executions were developed to cover employer-centric topics such as cost control, funding options, network and plan choice. The campaign helped fuel an increase in sales leads from groups and brokers.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
Let’s be real: if your solution isn’t completely agnostic, then you’re probably kidding yourself if you think a broad-stroke, spray-and-pray approach to your go-to-market strategy will cut it. Buyers today don’t have time for fluff, and honestly, neither do you. Enter ABM—or, better yet, ABE (account-based everything). If you’re not completely sick of B2B acronyms […]
You may have zeroed in on your target account audience, produced all your sales and marketing assets, and even launched your first account-based marketing (ABM) program. But how can you be sure that what you are doing is generating results? This guide covers 5 account-based marketing metrics that revenue leaders need to consider when measuring […]
The evolution of the B2B buyer’s journey has challenged go-to-market teams to think outside the box regarding how to reach in-market accounts. This is especially true for B2B organizations focused on enterprise-level sales to meet their growth goals in 2023. The biggest of these challenges is identifying what marketers often call the dark funnel. What […]
