Product video elevates brand and capabilities.

Media Logic is working closely with CPI as they evolve from being a payment card production partner to a comprehensive solutions provider. To support the launch of their unique line of Metal Card solutions, we created a high-end video with sophisticated animation that brought to life both the product and the company’s broader capabilities.

Our ability to distill complex stories into engaging video content serves CPI’s goals well as they work toward reimagining what their future can and should be.

Close up of credit card with decorative pattern. Exploded view of credit card with callouts.
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Multiple credit cards.
Close up of credit card packaging open with two credit cards lying on top.

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The Top-of-Wallet Battle: Key Strategies for Credit Card Marketers

The Top-of-Wallet Battle: Key Strategies for Credit Card Marketers

In a fiercely competitive credit card market, the true prize is not merely customer acquisition - it's achieving the coveted "top-of-wallet" (TOW) status. New research reveals just how crucial this position has become for issuer revenue and provides actionable insights for financial services teams looking to elevate their card acquisition and engagement strategies.