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Added benefits and creative testing define Medicare AEP campaign.

HAP’s 2019 Medicare AEP campaign had a lot to draw from, but the big news was enhancements on dental, vision and hearing benefits – which according to the latest research are enhancements Medicare consumers are actively looking for.

Capitalizing on these improvements, HAP’s campaign was anchored by a lighthearted, animated DRTV spot that quickly outperformed existing control creative. We also developed radio, direct mail, free-standing inserts and various digital assets.

Selfmailers and One Sheet on wooden background.

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CPI Card Group

Product video elevates brand and capabilities.

Media Logic is working closely with CPI as they evolve from being a payment card production partner to a comprehensive solutions provider.

  • B2B

Credit Union ONE

Using digital and social to build new customers from within.

When Credit Union ONE wanted to grow their Cash Back Checking Account business, they wisely targeted existing members who didn’t have a checking account.

  • Financial Services

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Small Business, Big Opportunity: Understanding the SBO Segment in 2026

Small business owners have always occupied a unique space in the financial services landscape- different from standard consumer products, yet often too small to access the tools built for corporate clients. But in 2026, that gap appears to be closing. New research reveals a segment defined by ambition, self-reliance, and a growing frustration with the status quo. Understanding what drives SBOs (their mindset, their pain points, and the opportunities they represent) is the first step toward building messaging and products that resonate.

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The More AI Does, the More Branches Matter

The More AI Does, the More Branches Matter

An asteroid killed the dinosaurs. Video killed the radio star. AI will kill the bank branch.  Each of those statements is a little true and a little false. Because the disruptive force didn’t eliminate the endangered species – it triggered (or is triggering) significant evolution.   Dinosaur DNA lives on in birds. Thanks to Spotify algorithms, musicians still break through without video. And bank branches are being reimagined in […]

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