A new, creative AEP campaign highlights enhanced benefits.
Back to work

Added benefits and creative testing define Medicare AEP campaign.

HAP’s 2019 Medicare AEP campaign had a lot to draw from, but the big news was enhancements on dental, vision and hearing benefits – which according to the latest research are enhancements Medicare consumers are actively looking for.

Capitalizing on these improvements, HAP’s campaign was anchored by a lighthearted, animated DRTV spot that quickly outperformed existing control creative.¬†We also developed radio, direct mail, free-standing inserts and various digital assets.

Selfmailers and One Sheet on wooden background.

Schedule a consultation with our healthcare team.

Contact Us

See our latest posts.