Visa and Truist wanted to promote Early Month on Book (EMOB) card usage among its small business clients, so they turned to Media Logic.
Starting with a holistic look into Truist’s current EMOB practices and those of competitors, Media Logic leaned on best practices to develop targeted emails that welcomed new small business clients and set the foundation for their ongoing card usage.
Using strategic communications, Visa, Truist and Media Logic were able to take advantage of the critical period of EMOB to build trust with new SMB cardholders.
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A look at the three-layer design, ongoing stewardship and strategic choices behind an AI-powered tool built for AEP 2027 pre-heat.
Although Gen Zers are responsive to premium cards, various earning reports indicate that that they are also value-focused and eager to "do the math." To help justify steep annual fees, portfolio managers have focused on encouraging premium cardholders to take advantage of a barrage of statement credits, now often referred to as the new "coupon book."
Media Logic's PersonaLAB™ is a new strategic tool that brings buyer personas to life to guide our team's creative and messaging development, shape media targeting and enable sales teams.
