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Helping Visa and DCCU revitalize their checking account marketing.

Visa and Delta Community Credit Union (DCCU), Georgia’s largest credit union, tapped Media Logic to help with marketing the launch of three new checking accounts. Looking at the competitive landscape, we developed product positionings, as well as direct marketing and employee communications.

The Media Logic team was there every step of the way – from ideation to creation – ensuring success for Visa and DCCU.

Visa DCCU Free Checking landing Page on laptop Visa DCCU landing page shown on an iPhone next to the front cover of a DCCU Employee training guide
Inside spread of the DCCU employee training guide, showing the introduction to Delta Community checking accounts and it's overview
Visa DCCU Interest Checking landing page show on an iPad with the DCCU Visa debit card to its left Inside page of the DCCU employee training guide showing a checking accounts comparison chart

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UVM Health Advantage

Leveraging the provider perspective to promote a payvider plan.

As the first and only payvider Medicare Advantage plan in Vermont and Northern New York, UVM Health Advantage has worked closely with local doctors and providers to inform plan design.

  • Healthcare

Baylor Scott & White Health Plan

A high-energy healthcare broker campaign drives event attendance and AEP excitement.

As enrollment season approached, Baylor Scott & White Health Plan asked Media Logic for help energizing and informing a new and wider audience of healthcare agents and brokers by increasing attendance at their agent roadshows.

  • Healthcare

See our latest posts.

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When Members Feel Seen: How Hyper-Personalization Turned a Medicare Disruption Into a Retention Win

When Geisinger Health Plan faced a Medicare Advantage product termination, Media Logic partnered with Big Data Studios to re-enroll affected members through a hyper-personalized campaign spanning video, direct mail, email, and dynamic microsites. The result: members who engaged renewed at rates more than 11 percentage points higher than those who didn't. Personalization at scale isn't a pilot — it's a proven strategy.

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How to Know When It’s Time to Start or Tune Up ABM

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Most B2B marketers say they're running ABM — but are they running it well? With over 80% reporting strong ROI yet only half actually measuring it, the gap between "doing ABM" and optimizing it is wider than most teams realize. Take this readiness check to find out where you truly stand.

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2026 AEP by the Numbers: Growth Slows, the Market Reshuffles

2026 AEP by the Numbers: Growth Slows, the Market Reshuffles

Every year, CMS enrollment data gives us a fresh read on where the Medicare Advantage market stands — and this year’s numbers tell a story worth paying attention to. With both January and February 2026 data now available, we have our first real look at how health plans performed during this AEP. The short version: […]

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