Telling a complex story through animation.

Visa wanted to create a video to highlight the many ways their Visa Campaign Solutions platform can create a seamless customer experience. There were two big challenges:

1) the topic was complex and included many different scenarios, and

2) the video would be shown at a conference where audio could not be used to help tell the story.

Media Logic met these challenges without blinking. Using a unique, illustrative animation style with succinct captions, we were able to create a captivating video that brought the cardholder journey — and Visa Campaign Solutions services — to life.

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Enhancing Financial Services Direct Mail with Tactile Engagement Strategies

Enhancing Financial Services Direct Mail with Tactile Engagement Strategies

The resurgence of direct mail in financial services marketing has brought renewed challenges — and an evolution of tried-and-true tactics. As marketers seek to stand out in a crowded mailbox, incorporating tangible elements that engage the senses has become a key strategy. Here is a quick look at some emerging trends in direct mail that include many tried-and-true tactile engagement techniques.