Visa wanted to create a video to highlight the many ways their Visa Campaign Solutions platform can create a seamless customer experience. There were two big challenges:
1) the topic was complex and included many different scenarios, and
2) the video would be shown at a conference where audio could not be used to help tell the story.
Media Logic met these challenges without blinking. Using a unique, illustrative animation style with succinct captions, we were able to create a captivating video that brought the cardholder journey — and Visa Campaign Solutions services — to life.
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A look at the three-layer design, ongoing stewardship and strategic choices behind an AI-powered tool built for AEP 2027 pre-heat.
Although Gen Zers are responsive to premium cards, various earning reports indicate that that they are also value-focused and eager to "do the math." To help justify steep annual fees, portfolio managers have focused on encouraging premium cardholders to take advantage of a barrage of statement credits, now often referred to as the new "coupon book."
Media Logic's PersonaLAB™ is a new strategic tool that brings buyer personas to life to guide our team's creative and messaging development, shape media targeting and enable sales teams.
