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Using cross-channel promotions for retail bank loan products.

With a mandate to increase acquisitions across its retail lending portfolios, Credit Union ONE turned to Media Logic to develop a wide range of promotions across a broad spectrum of media: direct mail, in-branch collateral and signage, emails, banners, paid search, social and more.

To further ensure we delivered relevant messages to the right audience, some efforts used variable data technology to create personalized messaging. Other efforts used triggered marketing tactics to target potential prospects.

Mobile phone displaying email next to tablet displaying email. Two postcards on marble table.
Billboard.
Flat screen TV on wall of lobby lounge.
Phone showing Tweet, letter and envelope on coffee table.
Flat screen TV on wall of lobby lounge.
Bus shelter outdoors. Advertisement on back of bus.
Phone app.
Printed collateral and landing page on mobile devices on wooden table.
Signage and take one mounted on white wall.

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CPI Card Group

Powerful branding builds excitement around product innovation.

CPI’s Card@Once is an instant issuance solution that allows financial institutions (and others) to physically print EMV and dual interface (magnetic stripe/chip and contactless) debit and credit cards on demand – providing customers with a finished, activated card in under two minutes.

  • Financial Services
  • B2B

MLMIC

Berkshire Hathaway transaction creates new energy for MLMIC.

Having been acquired by Berkshire Hathaway, and with outside competitors entering the NY market for the first time, leading medical liability insurer MLMIC was looking to reaffirm their status as NY’s #1 malpractice insurer and the industry’s foremost expert in NY malpractice issues.

  • Healthcare
  • B2B

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