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Strategic sales enablement for a global “BNPL.”

An early market leader in the burgeoning Buy Now, Pay Later (BNPL) industry in Australia and the U.K., Opy tapped Media Logic to help launch its innovative financing model in the United States. This included strategic B2B marketing support designed to motivate businesses to offer Opy as a convenient new payment option for their customers.

We developed sales training materials and campaign-based, targeted vertical initiatives that included messaging for industries such as healthcare, dentistry and automotive repair. We also created a wide range of sales enablement materials, from one-sheets and pitch decks to high-energy sales presentations, trade show materials, Salesforce-integrated landing pages and more.

The outcome established a solid foundation, offering immediate credibility and a compelling value proposition for the fintech and setting the stage for direct communication with consumers.

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Credit Union ONE

New positioning and branding help set a credit union apart.

To help differentiate themselves in the highly competitive Michigan market, Credit Union ONE turned to Media Logic to develop a new positioning strategy, a brand LTF (look, tone and feel) and a refreshed logo design.

  • Financial Services

Baylor Scott & White Health Plan

An interactive microsite for Medicare shoppers drives engagement ahead of AEP.

Baylor Scott & White Health Plan, a Texas-based healthcare plan, partnered with Media Logic to streamline their Medicare prospect site ahead of the 2025 Annual Enrollment Period. Our goal was to create a more user-friendly experience while still providing access to key information, like benefits and provider details.

  • Healthcare

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Small Business, Big Opportunity: Understanding the SBO Segment in 2026

Small business owners have always occupied a unique space in the financial services landscape- different from standard consumer products, yet often too small to access the tools built for corporate clients. But in 2026, that gap appears to be closing. New research reveals a segment defined by ambition, self-reliance, and a growing frustration with the status quo. Understanding what drives SBOs (their mindset, their pain points, and the opportunities they represent) is the first step toward building messaging and products that resonate.

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The More AI Does, the More Branches Matter

The More AI Does, the More Branches Matter

An asteroid killed the dinosaurs. Video killed the radio star. AI will kill the bank branch.  Each of those statements is a little true and a little false. Because the disruptive force didn’t eliminate the endangered species – it triggered (or is triggering) significant evolution.   Dinosaur DNA lives on in birds. Thanks to Spotify algorithms, musicians still break through without video. And bank branches are being reimagined in […]

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