An early market leader in the burgeoning Buy Now, Pay Later (BNPL) industry in Australia and the U.K., Opy tapped Media Logic to help launch its innovative financing model in the United States. This included strategic B2B marketing support designed to motivate businesses to offer Opy as a convenient new payment option for their customers.
We developed sales training materials and campaign-based, targeted vertical initiatives that included messaging for industries such as healthcare, dentistry and automotive repair. We also created a wide range of sales enablement materials, from one-sheets and pitch decks to high-energy sales presentations, trade show materials, Salesforce-integrated landing pages and more.
The outcome established a solid foundation, offering immediate credibility and a compelling value proposition for the fintech and setting the stage for direct communication with consumers.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
Your buyers are building vendor shortlists in ChatGPT before they ever reach your site, and your analytics can't see it. Here's what that means for B2B pipeline, why strong SEO brands still go missing in AI answers, and where to start.
The “baby boomer” consumer segment controls a historic share of the nation’s wealth, and how they research and choose products is evolving. Media Logic’s 2026 Consumer In Sights (CIS) survey of older adults’ media preferences looked closely at this demographic; specifically focusing on how digital confidence, channel use, and comfort with AI are evolving among adults ages […]
The last year was dominated by the overhaul of premium credit cards and their corresponding marketing campaigns. Big players contemporized products by refreshing them for a new generation, adjusting annual fees upwards, and either adding new perks or "zhushing-up" existing perks. This included heavy-hitters Chase (Sapphire Reserve) and American Express (The Platinum Card) among others. Recent new entrants (i.e. Robinhood, Bilt) suggest an unstoppable focus on the super prime segment.
