Back to work

Strategic sales enablement for a global “BNPL.”

An early market leader in the burgeoning Buy Now, Pay Later (BNPL) industry in Australia and the U.K., Opy tapped Media Logic to help launch its innovative financing model in the United States. This included strategic B2B marketing support designed to motivate businesses to offer Opy as a convenient new payment option for their customers.

We developed sales training materials and campaign-based, targeted vertical initiatives that included messaging for industries such as healthcare, dentistry and automotive repair. We also created a wide range of sales enablement materials, from one-sheets and pitch decks to high-energy sales presentations, trade show materials, Salesforce-integrated landing pages and more.

The outcome established a solid foundation, offering immediate credibility and a compelling value proposition for the fintech and setting the stage for direct communication with consumers.

Ready to find your edge?

Get smarter strategy and breakthrough creative. Backed by unmatched client support.

Contact Us Today

Credit Union ONE

New positioning and branding help set a credit union apart.

To help differentiate themselves in the highly competitive Michigan market, Credit Union ONE turned to Media Logic to develop a new positioning strategy, a brand LTF (look, tone and feel) and a refreshed logo design.

  • Financial Services

Chek

Repositioning Chek’s brand to stand out in the disbursements space

  • Financial Services

See our latest posts.

2025 Media Preferences of Older Adults: Consumer Survey and Marketing Implications

2025 Media Preferences of Older Adults: Consumer Survey and Marketing Implications

As the Medicare market has grown to more than 68 million Americans, understanding how older adults navigate both traditional and digital media is more important than ever. Our 2025 Media Preferences of Older Adults survey provides fresh insights into evolving media habits, comfort with digital environments and the enduring value of established channels. Take a look at the takeaways and marketing implications that stood out to us.

Read More