An early market leader in the burgeoning Buy Now, Pay Later (BNPL) industry in Australia and the U.K., Opy tapped Media Logic to help launch its innovative financing model in the United States. This included strategic B2B marketing support designed to motivate businesses to offer Opy as a convenient new payment option for their customers.
We developed sales training materials and campaign-based, targeted vertical initiatives that included messaging for industries such as healthcare, dentistry and automotive repair. We also created a wide range of sales enablement materials, from one-sheets and pitch decks to high-energy sales presentations, trade show materials, Salesforce-integrated landing pages and more.
The outcome established a solid foundation, offering immediate credibility and a compelling value proposition for the fintech and setting the stage for direct communication with consumers.
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Media Logic's most popular healthcare marketing blog posts, covering digital strategies for regional health plans, Medicare market analysis, consumer research findings, and practical marketing playbooks that helped healthcare marketers navigate 2025's challenges.
Media Logic’s Voices of Medicare study uncovers what truly shaped 2025 AEP decisions—revealing the gap between satisfaction and loyalty, the impact of growing consumer anxiety, and how supplemental benefits are falling short. These insights offer Medicare marketers year-round guidance for stronger, more authentic engagement.
Historically, health insurance marketing teams have supported their Small and Large Group lines of business primarily through push tactics – sales enablement, broker collateral and general awareness messaging and education. But in an environment where employers scrutinize every dollar and expect more from their partners, that model doesn’t go far enough.
