Strategic campaigns generate new opportunities, leads.

Media Logic has developed dozens of campaigns to help global nutrient premix leader Fortitech Premixes® drive sales among food and beverage manufacturers.

Demonstrating how Fortitech’s ‘Strategic Nutrition’ can help manufacturers develop innovative products and connect with targeted consumer segments, the campaigns highlight specific opportunities in products targeting areas such as heart health, diabetes and child development.

Emphasizing the end consumer—rather than the typical B2B ingredient pitch—campaigns consist of a range of magazine, online banner ads and emails driving leads to a landing page to access rich content, usually in tech paper format.

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Enhancing Financial Services Direct Mail with Tactile Engagement Strategies

Enhancing Financial Services Direct Mail with Tactile Engagement Strategies

The resurgence of direct mail in financial services marketing has brought renewed challenges — and an evolution of tried-and-true tactics. As marketers seek to stand out in a crowded mailbox, incorporating tangible elements that engage the senses has become a key strategy. Here is a quick look at some emerging trends in direct mail that include many tried-and-true tactile engagement techniques.