Media Logic has developed dozens of campaigns to help global nutrient premix leader Fortitech Premixes® drive sales among food and beverage manufacturers.
Demonstrating how Fortitech’s ‘Strategic Nutrition’ can help manufacturers develop innovative products and connect with targeted consumer segments, the campaigns highlight specific opportunities in products targeting areas such as heart health, diabetes and child development.
Emphasizing the end consumer—rather than the typical B2B ingredient pitch—campaigns consist of a range of magazine, online banner ads and emails driving leads to a landing page to access rich content, usually in tech paper format.
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Every year, CMS enrollment data gives us a fresh read on where the Medicare Advantage market stands — and this year’s numbers tell a story worth paying attention to. With both January and February 2026 data now available, we have our first real look at how health plans performed during this AEP. The short version: […]
Every health plan says it values its broker relationships, and most of them mean it. But there can be an unintentional disconnect between what best serves the health plan’s interests, and what’s most useful to their broker partners. Here’s the key to unlocking broker engagement
Behind the credit card growth are strategies ranging from the tried and true to emerging trends in successfully acquiring cardholders and attracting new audiences.
