With new payment technologies becoming increasingly popular, BB&T wanted to make customers and prospects aware of the innovative payment solutions they offered with their card products. To help promote these solutions, Media Logic developed a landing page that showcases key payment innovations while serving as a portal to individual BB&T card product pages on the BB&T website.
Knowing the target audience is tech-savvy and highly mobile, the responsive site was designed for easy navigation on a smartphone or tablet. The single page can be scrolled down for quick browsing, but tabs also serve as jump links to individual sections.
Of course, BB&T needed a way to drive traffic to their new site, so Media Logic also created a digital awareness campaign consisting of banner ads and social media posts.
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