When Chek, a fintech provider of fund disbursement solutions to nonprofits, needed to stand out in an already crowded marketplace, a new brand positioning and messaging guide were created to maximize their marketing efforts.
First, an in-depth competitive audit and analysis were conducted. Then, drawing on insights from the analysis, a new positioning was crafted, along with a comprehensive messaging guide that highlighted Chek’s core strengths and unique value to their nonprofit partners. These resources were then brought to life in creative, positioning Chek as a purpose-driven fintech partner focused on helping nonprofits maximize their impact.
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An asteroid killed the dinosaurs. Video killed the radio star. AI will kill the bank branch. Each of those statements is a little true and a little false. Because the disruptive force didn’t eliminate the endangered species – it triggered (or is triggering) significant evolution. Dinosaur DNA lives on in birds. Thanks to Spotify algorithms, musicians still break through without video. And bank branches are being reimagined in […]
Proprietary research doesn't just add texture. It adds distance from every competitor drawing from the same public sources. With the accessibility of AI tools, learning how to leverage them to give you an advantage is imperative.
Watch Media Logic Healthcare Group Director Josh Martin walk through exactly how we built AI-driven direct response tactics, what it produced, and where we're looking to test it next.
