Repositioning Chek’s brand to stand out in the disbursements space

When Chek, a fintech provider of fund disbursement solutions to nonprofits, needed to stand out in an already crowded marketplace, a new brand positioning and messaging guide were created to maximize their marketing efforts.

First, an in-depth competitive audit and analysis were conducted. Then, drawing on insights from the analysis, a new positioning was crafted, along with a comprehensive messaging guide that highlighted Chek’s core strengths and unique value to their nonprofit partners. These resources were then brought to life in creative, positioning Chek as a purpose-driven fintech partner focused on helping nonprofits maximize their impact.