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Repositioning Chek’s brand to stand out in the disbursements space

When Chek, a fintech provider of fund disbursement solutions to nonprofits, needed to stand out in an already crowded marketplace, a new brand positioning and messaging guide were created to maximize their marketing efforts.

First, an in-depth competitive audit and analysis were conducted. Then, drawing on insights from the analysis, a new positioning was crafted, along with a comprehensive messaging guide that highlighted Chek’s core strengths and unique value to their nonprofit partners. These resources were then brought to life in creative, positioning Chek as a purpose-driven fintech partner focused on helping nonprofits maximize their impact.

a slide of a powerpoint deck created for chek, displayed on a tablet
Chek landing page displayed on a macbook
Chek sales sheet

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2025 Media Preferences of Older Adults: Consumer Survey and Marketing Implications

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As the Medicare market has grown to more than 68 million Americans, understanding how older adults navigate both traditional and digital media is more important than ever. Our 2025 Media Preferences of Older Adults survey provides fresh insights into evolving media habits, comfort with digital environments and the enduring value of established channels. Take a look at the takeaways and marketing implications that stood out to us.

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