Repositioning Chek’s brand to stand out in the disbursements space

When Chek, a fintech provider of fund disbursement solutions to nonprofits, needed to stand out in an already crowded marketplace, a new brand positioning and messaging guide were created to maximize their marketing efforts.

First, an in-depth competitive audit and analysis were conducted. Then, drawing on insights from the analysis, a new positioning was crafted, along with a comprehensive messaging guide that highlighted Chek’s core strengths and unique value to their nonprofit partners. These resources were then brought to life in creative, positioning Chek as a purpose-driven fintech partner focused on helping nonprofits maximize their impact.

a slide of a powerpoint deck created for chek, displayed on a tablet
Chek landing page displayed on a macbook
Chek sales sheet

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Enhancing Financial Services Direct Mail with Tactile Engagement Strategies

Enhancing Financial Services Direct Mail with Tactile Engagement Strategies

The resurgence of direct mail in financial services marketing has brought renewed challenges — and an evolution of tried-and-true tactics. As marketers seek to stand out in a crowded mailbox, incorporating tangible elements that engage the senses has become a key strategy. Here is a quick look at some emerging trends in direct mail that include many tried-and-true tactile engagement techniques.