Working with both Navy Federal Credit Union and Marvel, Visa created an action-packed comic book that taught financial literacy to its readers as part of its Practical Money Skills initiative. Media Logic was brought in to create the in–branch and online marketing materials to get members and employees excited about receiving a free customized Black Panther comic.
In the Navy Federal branches, members were greeted by an eye-catching custom die cut standee as well as accompanying tent cards and digital graphics for branch monitors. We then extended the campaign to Facebook, Instagram and emails — encouraging members to pick up or download their free comic book.
It wasn’t your normal superhero team up, but this project brought together Visa, Navy Federal, Marvel and Media Logic to create truly engaging content about financial literacy for members.
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Although Gen Zers are responsive to premium cards, various earning reports indicate that that they are also value-focused and eager to "do the math." To help justify steep annual fees, portfolio managers have focused on encouraging premium cardholders to take advantage of a barrage of statement credits, now often referred to as the new "coupon book."
Media Logic's PersonaLAB™ is a new strategic tool that brings buyer personas to life to guide our team's creative and messaging development, shape media targeting and enable sales teams.
Too many FS marketing plans treat direct mail as optional. Consumers don't. That's our read on Lob's State of Direct Mail: Consumer Insights 2026, an online survey of 2,000 U.S. adults conducted in July 2026. Four findings stood out to us: (1) Economic pressure is changing how people read their mail, (2)"Personal" means something different to each generation, (3) The mailbox is still a daily habit, and (4) Trust in direct mail is growing.
