Working with both Navy Federal Credit Union and Marvel, Visa created an action-packed comic book that taught financial literacy to its readers as part of its Practical Money Skills initiative. Media Logic was brought in to create the in–branch and online marketing materials to get members and employees excited about receiving a free customized Black Panther comic.
In the Navy Federal branches, members were greeted by an eye-catching custom die cut standee as well as accompanying tent cards and digital graphics for branch monitors. We then extended the campaign to Facebook, Instagram and emails — encouraging members to pick up or download their free comic book.
It wasn’t your normal superhero team up, but this project brought together Visa, Navy Federal, Marvel and Media Logic to create truly engaging content about financial literacy for members.
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An asteroid killed the dinosaurs. Video killed the radio star. AI will kill the bank branch. Each of those statements is a little true and a little false. Because the disruptive force didn’t eliminate the endangered species – it triggered (or is triggering) significant evolution. Dinosaur DNA lives on in birds. Thanks to Spotify algorithms, musicians still break through without video. And bank branches are being reimagined in […]
Proprietary research doesn't just add texture. It adds distance from every competitor drawing from the same public sources. With the accessibility of AI tools, learning how to leverage them to give you an advantage is imperative.
Watch Media Logic Healthcare Group Director Josh Martin walk through exactly how we built AI-driven direct response tactics, what it produced, and where we're looking to test it next.
