As the payment and management of Medicare supplemental benefits grows more complex, PayForward offers an innovative solution: the Flex Card. This payment card is loaded with funds so a member can easily pay for their Medicare plan’s vision, hearing, dental, over-the-counter benefits, and more. No reimbursement forms and no waiting for refunds. However, it’s more than just an easy way to pay. It’s connected to a digital portal that allows the Medicare member to track their allowance amounts, earn rewards and more. This not only makes it easy for members to take advantage of their plans’ benefits but also simplifies benefit administration for Medicare insurers.
To help payers promote the FlexCard to brokers and members, PayForward turned to Media Logic to develop a video that explains the advantages of the FlexCard and positions it as a valuable benefit of an insurer’s Medicare plan. There was one catch: to have it ready in time for new Medicare members, the video would need to be created while the card’s specific benefits and platform details were being developed and finalized for a specific client.
Because Media Logic has in-house video production, animation and voice-over capabilities, we were able to remain flexible and nimble, working closely with PayForward, to “build the plane as we were flying it.” We could easily adjust and pivot as we moved along, revising both the creative deliverables and the production schedule to align with product finalization, multiple partner approvals and legal reviews. Together, we not only successfully landed the plane in time, we also received tremendous positive feedback along the way.
Here are a few screenshots from the video:
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
A look at the three-layer design, ongoing stewardship and strategic choices behind an AI-powered tool built for AEP 2027 pre-heat.
Although Gen Zers are responsive to premium cards, various earning reports indicate that that they are also value-focused and eager to "do the math." To help justify steep annual fees, portfolio managers have focused on encouraging premium cardholders to take advantage of a barrage of statement credits, now often referred to as the new "coupon book."
Media Logic's PersonaLAB™ is a new strategic tool that brings buyer personas to life to guide our team's creative and messaging development, shape media targeting and enable sales teams.
