Wisely by ADP® is a breakthrough, new, 100% digital pay solution for employers that’s designed to streamline payroll processes and give their employees more flexibility. However, the fintech recently unveiled changes to their Wisely Pay Card — and they needed to convince current cardholders to request an upgrade. They tapped Media Logic to develop a video to help make the case.
Using high-energy footage, animation and music, the video explained the upgrade’s advantages in a series of clear, relatable payment scenarios — from early payday to the ability to add funds from additional income sources. It was all about connecting with consumers on a human level and motivating them to take action — making the upgrade an easy “yes.”
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
Explore how large language models (LLMs) can transform traditional, static websites into dynamic, conversational experiences that engage visitors in real time.
Over the past decade, the Medicare Advantage (MA) market has seen tremendous growth – not just in enrollment, but in the generosity of plan benefits. From expanded dental and vision coverage to over-the-counter allowances and fitness perks, health plans entered an arms race to offer more. But that era has come to a close. We’ve […]
Media Logic is testing AI-driven, personality-based personalization that adapts message tone and framing to each individual, aiming to make marketing feel truly one-to-one.
