Wisely by ADP® is a breakthrough, new, 100% digital pay solution for employers that’s designed to streamline payroll processes and give their employees more flexibility. However, the fintech recently unveiled changes to their Wisely Pay Card — and they needed to convince current cardholders to request an upgrade. They tapped Media Logic to develop a video to help make the case.
Using high-energy footage, animation and music, the video explained the upgrade’s advantages in a series of clear, relatable payment scenarios — from early payday to the ability to add funds from additional income sources. It was all about connecting with consumers on a human level and motivating them to take action — making the upgrade an easy “yes.”
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Core deposits — primarily checking accounts, savings accounts, and money market accounts — are stable, low-cost deposits that are the foundation of a bank's funding. Unfortunately, core deposit growth has become one of the greatest challenges facing FIs, including community banks. And so, consumer and business deposit acquisitions (a 2025 priority) will remain a focus in 2026 and beyond.
Our 2026 Consumer In Sights survey offers fresh insights into the market among older adults, offering a snapshot of behaviors, preferences, and trends shaping how older adults consume media, and more importantly, how much they trust the resources in front of them when making decisions.
Media Logic's Market Share Intelligence tool was built to give Medicare marketers a current and precise advantage. This tool offers a clear, relevant and granular view of your competitive landscape, supporting smarter decisions at every level of strategy.
