Wisely by ADP® is a breakthrough, new, 100% digital pay solution for employers that’s designed to streamline payroll processes and give their employees more flexibility. However, the fintech recently unveiled changes to their Wisely Pay Card — and they needed to convince current cardholders to request an upgrade. They tapped Media Logic to develop a video to help make the case.
Using high-energy footage, animation and music, the video explained the upgrade’s advantages in a series of clear, relatable payment scenarios — from early payday to the ability to add funds from additional income sources. It was all about connecting with consumers on a human level and motivating them to take action — making the upgrade an easy “yes.”
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In this intriging Q&A session, Media Logic's resident expert, Nicole Johnson, Group Director and FS Practice Lead, shares her perspective on the Lower Midde Market segment honed by decades of commercial payments and retail banking marketing experience.
American consumers are currently facing a dramatic financial landscape. With recent data indicating that 70% of U.S. consumers face difficulty paying monthly bills, economic fragility is increasing (PYMNTS). As we approach the end of 2025, this increasing trend has many wallets taught, and the implications for financial services marketers are becoming clearer.
Explore how large language models (LLMs) can transform traditional, static websites into dynamic, conversational experiences that engage visitors in real time.
