Driving awareness of a service to expand usage—even where cards aren’t accepted.

While research indicates both consumers and small businesses prefer paying bills online with a credit or debit card, there are still many billers that don’t accept cards. With Plastiq, an online bill payment service, users can pay bills online with their debit or credit card, even when cards aren’t accepted.

To help capture this previously untapped market, Visa wanted to help Issuers raise awareness of the Plastiq service among their consumer and small business cardholders. Media Logic developed a comprehensive marketing toolkit to do just that.

The toolkit featured a detailed Marketing and Messaging Guide with copy and design recommendations, as well as turnkey, market-ready assets, including emails, statement inserts and digital banners.

To ensure the messages were as relevant as possible to key audiences, the market-ready materials were not only versioned for both consumer and small business cardholders, but also for specific bill categories such as utilities and rent.

Close up of Visa Plastiq Toolkit on tablet
Close up of Visa Plastiq marketing toolkit slide on tablet Close up of Visa Plastiq marketing Toolkit slide on tablet Close up of Visa Plastiq marketing Toolkit slide on tablet
Two Platiq digital banner ads for marketing toolkit shown on laptop A Plastiq email shown on an iPad next to a Plastiq buckslip for marketing toolkit
A Plastiq email shown on an iPad next to a Plastiq buckslip for marketing toolkit
Close up of Plastiq buckslip, front and back for marketing toolkit Close up of Plastiq buckslip, front and a Plastiq digital banner ad shown in an iPhone for marketing toolkit

Ready to find your edge?

Get smarter strategy and breakthrough creative. Backed by unmatched client support.

Contact Us Today

See our latest posts.

The Evolution of ABM: Why Account-Based Everything is the Future

The Evolution of ABM: Why Account-Based Everything is the Future

Let’s be real: if your solution isn’t completely agnostic, then you’re probably kidding yourself if you think a broad-stroke, spray-and-pray approach to your go-to-market strategy will cut it. Buyers today don’t have time for fluff, and honestly, neither do you. Enter ABM—or, better yet, ABE (account-based everything). If you’re not completely sick of B2B acronyms […]

ABM Reporting: Top 5 ABM Metrics to Measure Success

ABM Reporting: Top 5 ABM Metrics to Measure Success

You may have zeroed in on your target account audience, produced all your sales and marketing assets, and even launched your first account-based marketing (ABM) program. But how can you be sure that what you are doing is generating results? This guide covers 5 account-based marketing metrics that revenue leaders need to consider when measuring […]

Uncovering the Dark Funnel in B2B Marketing

Uncovering the Dark Funnel in B2B Marketing

The evolution of the B2B buyer’s journey has challenged go-to-market teams to think outside the box regarding how to reach in-market accounts. This is especially true for B2B organizations focused on enterprise-level sales to meet their growth goals in 2023. The biggest of these challenges is identifying what marketers often call the dark funnel.   What […]