Veterans who are of Medicare-eligible age don’t always realize that they’ve earned the right to take advantage of both their VA benefits and a Medicare Advantage plan. MVP Health Care’s new Medicare Patriot Plan was designed specifically for this audience – pairing traditional features and benefits with extras like free rides to and from medical appointments at VA hospitals and facilities, and expanded prescription drug coverage.
But how do you effectively launch a new product during a pandemic?
Media Logic worked with MVP to develop targeting and creative to launch the new MVP Medicare Patriot Plan. Embracing iconography associated with serving our country, the campaign incorporated direct mail, outdoor, print, digital and in one market, a 15-second television spot for a Veterans telethon. The individual pieces directed veterans to a landing page that clearly outlined details about the unique plan, and offered up an easy-to-understand Medicare kit (auto-fulfilled via email) to generate and nurture leads.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
Most B2B marketers say they're running ABM — but are they running it well? With over 80% reporting strong ROI yet only half actually measuring it, the gap between "doing ABM" and optimizing it is wider than most teams realize. Take this readiness check to find out where you truly stand.
Every year, CMS enrollment data gives us a fresh read on where the Medicare Advantage market stands — and this year’s numbers tell a story worth paying attention to. With both January and February 2026 data now available, we have our first real look at how health plans performed during this AEP. The short version: […]
Every health plan says it values its broker relationships, and most of them mean it. But there can be an unintentional disconnect between what best serves the health plan’s interests, and what’s most useful to their broker partners. Here’s the key to unlocking broker engagement
