For new client Medica, the assignment was twofold – Media Logic needed to help the Minneapolis health insurer create a powerful value-driven Medicare Annual Election Period (AEP) campaign for their local established market, while simultaneously launching their suite of Medicare Advantage plans in a new market (Omaha, Nebraska). Adding to the challenge, the entire campaign needed to be up and running in less than 10 weeks (as AEP was just around the corner).
Campaigns in both markets came together quickly by playing up Medica’s rich supplemental benefits. Creative and messaging built around the ability to get “more” from a Medica Medicare plan allowed the insurer to focus on the benefits and extras that recent Medicare consumer research indicates are driving decision-making.
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Every year, CMS enrollment data gives us a fresh read on where the Medicare Advantage market stands — and this year’s numbers tell a story worth paying attention to. With both January and February 2026 data now available, we have our first real look at how health plans performed during this AEP. The short version: […]
Every health plan says it values its broker relationships, and most of them mean it. But there can be an unintentional disconnect between what best serves the health plan’s interests, and what’s most useful to their broker partners. Here’s the key to unlocking broker engagement
Behind the credit card growth are strategies ranging from the tried and true to emerging trends in successfully acquiring cardholders and attracting new audiences.
