EverC is a leader in software technology for risk management and cyber-intelligence in e-commerce. Their “Merchant Underwriter” was an important new product that helped payment organizations looking to vet the integrity of new merchants. Servicing a merchant that is not compliant or is conducting illegal business is a serious issue that leads to prosecution and/or being banned from doing e-commerce, as well as steep fines and penalties.
Working with EverC, Media Logic developed a strong, integrated lead gen/lead nurture campaign to engage and convert prospects – leveraging email, landing pages, digital ads, podcast appearances and multiple digital assets to connect qualified leads with the sales team.
All pieces worked in concert, helping to explain Merchant Underwriter’s value proposition and make the case for action, while capturing leads and building thought leadership.
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Media Logic’s Voices of Medicare study uncovers what truly shaped 2025 AEP decisions—revealing the gap between satisfaction and loyalty, the impact of growing consumer anxiety, and how supplemental benefits are falling short. These insights offer Medicare marketers year-round guidance for stronger, more authentic engagement.
Historically, health insurance marketing teams have supported their Small and Large Group lines of business primarily through push tactics – sales enablement, broker collateral and general awareness messaging and education. But in an environment where employers scrutinize every dollar and expect more from their partners, that model doesn’t go far enough.
In this intriging Q&A session, Media Logic's resident expert, Nicole Johnson, Group Director and FS Practice Lead, shares her perspective on the Lower Midde Market segment honed by decades of commercial payments and retail banking marketing experience.
