Back to work

Hospital marketing touts cardiac surgery strength.

St. Peter’s Hospital asked Media Logic to develop a campaign to boost awareness of their high-quality cardiac surgery service line – and to promote St. Peter’s Hospital as a destination location in New York’s greater Capital Region.

We created a multimedia campaign showcasing the impact of their cardiac surgery program and positioning St. Peter’s Hospital as the region’s cardiac surgery leader. Our team incorporated impactful TV spots – including one shot with a drone for visual interest – print work and digital creative, featuring real patients whose lives have been improved by St. Peter’s Hospital.

The integrated strategy increased awareness of this essential service line, while creating positive buzz among patients and staff.

Ready to find your edge?

Get smarter strategy and breakthrough creative. Backed by unmatched client support.

Contact Us Today

Applied Robotics

Helping technology manufacturer expand digital marketing reach.

Ready to expand its reach, Applied Robotics – manufacturer of end-of-arm robotic equipment – called on Media Logic to get the job done.

  • B2B

Samaritan Health Plans

Medicare AEP campaign highlights insurer’s commitment to region.

Samaritan Health Plans is the only local choice for people in select regions of Oregon.

  • Healthcare

See our latest posts.

The FinTok Revolution: Why Financial Service Marketers Can’t Afford to Ignore TikTok’s Financial Education Movement

The FinTok Revolution: Why Financial Service Marketers Can’t Afford to Ignore TikTok’s Financial Education Movement

Financial service marketers - brace yourself - there has been a shift in how consumers discover, evaluate, and act on financial advice. FinTok, TikTok's thriving financial education community, has emerged as a primary source of financial guidance, with Sprout social reporting 71% of Gen Z and 68% of Millennials reporting that social media positively impacts their financial decisions. This isn't just another social media trend; it's a democratization of financial advice that's reshaping how entire generations approach money management, creating both unprecedented opportunities and challenges for banks, credit unions, and financial technology companies.

Read More

Forward-Flow Funding: Right Solution, Right Time

Forward-Flow Funding: Right Solution, Right Time

It starts with a non-traditional premise: forward-flow funding is based on a company's anticipated future, not traditional assets or credit history. Instead of assessing credit scores, loan eligibility and amounts are determined through a business's projected revenue and cash flow statements. The SBO benefits from a steady source of funds, and the lender enjoys a predictable stream of assets.

Read More

Brand-First: The ABM Blind Spot Costing B2B Trillions

Brand-First: The ABM Blind Spot Costing B2B Trillions

Account-Based Marketing (ABM) is not a recent innovation—Media Logic was applying its principles before the term existed. Today, 70% of B2B marketers have an active ABM program (REVNEW), reflecting its essential role in modern marketing strategy. While most B2B marketers hail success in driving revenue growth through ABM, the sobering reality is that 40–60% of […]

Read More