The Ink Plus Business Card from Chase opens up a world of possibilities for business owners, but when response rates started to drop due to a fatigued control, Media Logic was tasked with pumping new life into the acquisition efforts.
To address the challenge, we created fresh, hard-working DM pieces and animated digital ads that recognized the unique standing and perspective of business owners, while also providing them with tools to be more successful. This combination proved to be a recipe for success, as the new campaign lifted response and beat the control.
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April 2025 marked a turning point in B2B marketing. From AI moving beyond the hype to buyers demanding measurable outcomes over flashy features, the conversation shifted toward impact and authenticity. This month’s insights reveal what’s driving real results—and what forward-thinking marketers need to prioritize next.
When it comes to marketing Medicare Advantage plans, the stakes are high and the decisions are complex. For many older adults, the process of choosing a plan is overwhelming, filled with unfamiliar terminology, multiple plan options and conflicting priorities. That's where choice architecture comes in, a method that helps people make better decisions without taking away their freedom to choose. We walk through the principles payers can apply to simplify the Medicare journey.
In today’s B2B landscape, content must do more than exist—it needs to connect, resonate, and drive results. By replacing generic assets with story-driven, journey-aligned content and clear metrics, marketers can turn content into a true growth engine.
