The Ink Plus Business Card from Chase opens up a world of possibilities for business owners, but when response rates started to drop due to a fatigued control, Media Logic was tasked with pumping new life into the acquisition efforts.
To address the challenge, we created fresh, hard-working DM pieces and animated digital ads that recognized the unique standing and perspective of business owners, while also providing them with tools to be more successful. This combination proved to be a recipe for success, as the new campaign lifted response and beat the control.
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In this Q&A, N1 Health’s Jacob Luria explains how health plans can use data and personalized outreach to engage the unengaged and reduce member turnover.
Branch expansion intent jumped from 29% to 35% year-over-year with credit unions leading at 61% (Financial Brand).The days of assuming sophisticated branch strategies are exclusive to big banks are over. Regional banks, community banks, and credit unions aren’t just keeping pace—they’re setting the innovation standard. While large institutions focus on scale, smaller players are winning […]
The days of developing "one-size-fits-all" payment strategies are over. New data from PYMNTS Intelligence reveals that consumer payment preferences vary dramatically by channel, with debit cards dominating most in-store transactions, while credit cards and digital wallets rule online purchases.
