Building on the strength of the new brand we developed for them, Informz tasked Media Logic with helping them create a buzz at upcoming tradeshow events.
Using simple, bold messaging and high-impact graphics, we created an inviting environment to entice associations and non-profits that were seeking a better email and marketing automation solution. The client reported strong attendance and positive feedback from tradeshow attendees – contributing to a highly successful reboot of the Informz brand.
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Media Logic’s Voices of Medicare study uncovers what truly shaped 2025 AEP decisions—revealing the gap between satisfaction and loyalty, the impact of growing consumer anxiety, and how supplemental benefits are falling short. These insights offer Medicare marketers year-round guidance for stronger, more authentic engagement.
Historically, health insurance marketing teams have supported their Small and Large Group lines of business primarily through push tactics – sales enablement, broker collateral and general awareness messaging and education. But in an environment where employers scrutinize every dollar and expect more from their partners, that model doesn’t go far enough.
In this intriging Q&A session, Media Logic's resident expert, Nicole Johnson, Group Director and FS Practice Lead, shares her perspective on the Lower Midde Market segment honed by decades of commercial payments and retail banking marketing experience.
