How do you get cardholders to change the way they use their cards? As more and more issuers roll out contactless cards, Visa not only wanted to encourage cardholders to adopt a new payment behavior, but ensure the transition would be as seamless as possible.
To help create a cohesive message across all fronts, Media Logic helped develop go-to-market toolkits for both issuers and merchants. These interactive toolkits not only offered instruction on how to educate cardholders, but also gave issuers and merchants access to customized, market-ready materials that could be used to motivate cardholders to “tap to pay” for card purchases.
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An asteroid killed the dinosaurs. Video killed the radio star. AI will kill the bank branch. Each of those statements is a little true and a little false. Because the disruptive force didn’t eliminate the endangered species – it triggered (or is triggering) significant evolution. Dinosaur DNA lives on in birds. Thanks to Spotify algorithms, musicians still break through without video. And bank branches are being reimagined in […]
Proprietary research doesn't just add texture. It adds distance from every competitor drawing from the same public sources. With the accessibility of AI tools, learning how to leverage them to give you an advantage is imperative.
Watch Media Logic Healthcare Group Director Josh Martin walk through exactly how we built AI-driven direct response tactics, what it produced, and where we're looking to test it next.
