How do you get cardholders to change the way they use their cards? As more and more issuers roll out contactless cards, Visa not only wanted to encourage cardholders to adopt a new payment behavior, but ensure the transition would be as seamless as possible.
To help create a cohesive message across all fronts, Media Logic helped develop go-to-market toolkits for both issuers and merchants. These interactive toolkits not only offered instruction on how to educate cardholders, but also gave issuers and merchants access to customized, market-ready materials that could be used to motivate cardholders to “tap to pay” for card purchases.
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The way healthcare consumers search has quietly changed, and the implications of this shift are shaping who gets found, and who is left out. Before a potential member ever reaches your website, many of them have already asked an AI platform to explain their options. Today, the question isn't just "How do we rank?", but when an AI platform answers a question, are we as source it trusts and cites?"
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