As veteran functional ingredient marketers with two decades of experience, Media Logic understands that it’s critical to understand your clients’ customers – the multinational food, beverage and OTC pharmaceutical manufacturers that define the industry.
However, we also believe it’s vital to know your clients’ customers’ customers: the high-opportunity consumer segments that fuel industry growth.
This was the strategy behind a multi-year, lead generation and nurture campaign for nutrient premix leader Fortitech. Combining direct marketing, digital marketing, content marketing and custom-tailored landing pages, each effort focused on a particular consumer segment that was bolstering sales growth and innovative product development in the industry.
In this particular effort, we demonstrated Fortitech’s strength in developing premix solutions that would appeal to nutrition-savvy millennials. The effort targeted manufacturers serving this segment with a range of media, from email and print to digital display and social marketing. Each campaign element drove prospects to a landing page where they could register for a white paper and other valuable content…thus turning prospects into leads.
The efforts helped create a steady stream of highly-qualified leads, while positioning Fortitech as a strategic partner in product development (and far more than an ingredient supplier).
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Although Gen Zers are responsive to premium cards, various earning reports indicate that that they are also value-focused and eager to "do the math." To help justify steep annual fees, portfolio managers have focused on encouraging premium cardholders to take advantage of a barrage of statement credits, now often referred to as the new "coupon book."
Media Logic's PersonaLAB™ is a new strategic tool that brings buyer personas to life to guide our team's creative and messaging development, shape media targeting and enable sales teams.
Too many FS marketing plans treat direct mail as optional. Consumers don't. That's our read on Lob's State of Direct Mail: Consumer Insights 2026, an online survey of 2,000 U.S. adults conducted in July 2026. Four findings stood out to us: (1) Economic pressure is changing how people read their mail, (2)"Personal" means something different to each generation, (3) The mailbox is still a daily habit, and (4) Trust in direct mail is growing.
