As veteran functional ingredient marketers with two decades of experience, Media Logic understands that it’s critical to understand your clients’ customers – the multinational food, beverage and OTC pharmaceutical manufacturers that define the industry.
However, we also believe it’s vital to know your clients’ customers’ customers: the high-opportunity consumer segments that fuel industry growth.
This was the strategy behind a multi-year, lead generation and nurture campaign for nutrient premix leader Fortitech. Combining direct marketing, digital marketing, content marketing and custom-tailored landing pages, each effort focused on a particular consumer segment that was bolstering sales growth and innovative product development in the industry.
In this particular effort, we demonstrated Fortitech’s strength in developing premix solutions that would appeal to nutrition-savvy millennials. The effort targeted manufacturers serving this segment with a range of media, from email and print to digital display and social marketing. Each campaign element drove prospects to a landing page where they could register for a white paper and other valuable content…thus turning prospects into leads.
The efforts helped create a steady stream of highly-qualified leads, while positioning Fortitech as a strategic partner in product development (and far more than an ingredient supplier).
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The FIFA World Cup 2026™ offers a unique, time-limited opportunity for financial brands to engage Gen Z and millennial consumers who are culturally engaged and ready to spend. This global event attracts a younger, diverse U.S. audience with strong spending intent, making it ideal for financial services marketing.
The FIFA World Cup 2026™ gives financial services brands a massive global stage, but U.S. advertisers face a challenge: many soccer stars still lack broad mainstream recognition here. The article explores how brands like Visa, Chase, Wells Fargo, Bank of America and Mastercard are using celebrity partnerships, sponsorships and long-game campaign strategies to connect with American audiences while still tapping into the tournament's global scale.
Small business owners have always occupied a unique space in the financial services landscape- different from standard consumer products, yet often too small to access the tools built for corporate clients. But in 2026, that gap appears to be closing. New research reveals a segment defined by ambition, self-reliance, and a growing frustration with the status quo. Understanding what drives SBOs (their mindset, their pain points, and the opportunities they represent) is the first step toward building messaging and products that resonate.
