Helping branch employees cross sell business credit cards.

Because most interactions with BB&T small business owners take place when they are opening an account in a branch, BB&T wanted to take advantage of this window to cross-sell their BB&T Visa Business Credit Card. The only problem was that there were no formal training materials for branch employees.

To help BB&T branch employees promote their business credit card, Media Logic developed a custom microsite that houses several custom-made videos, each one addressing a different card benefit. This site, and accompanying Employee Tip Sheet, not only aid branch employees in their sales efforts, but can also be used to drive awareness through digital campaigns.

Ready to find your edge?

Get smarter strategy and breakthrough creative. Backed by unmatched client support.

Contact Us Today

See our latest posts.

B2B Marketing in April: The Shifts You Need to Know

B2B Marketing in April: The Shifts You Need to Know

April 2025 marked a turning point in B2B marketing. From AI moving beyond the hype to buyers demanding measurable outcomes over flashy features, the conversation shifted toward impact and authenticity. This month’s insights reveal what’s driving real results—and what forward-thinking marketers need to prioritize next.

Smart Choices: How Health Plans Can Use Choice Architecture in Medicare Marketing to Boost Lead Generation and Enrollment

Smart Choices: How Health Plans Can Use Choice Architecture in Medicare Marketing to Boost Lead Generation and Enrollment

When it comes to marketing Medicare Advantage plans, the stakes are high and the decisions are complex. For many older adults, the process of choosing a plan is overwhelming, filled with unfamiliar terminology, multiple plan options and conflicting priorities. That's where choice architecture comes in, a method that helps people make better decisions without taking away their freedom to choose. We walk through the principles payers can apply to simplify the Medicare journey.