Back to work

Helping a fintech stand out in a “Crowded” space.

A digital banking platform specifically designed for nonprofit organizations, Crowded worked with marketing partner Media Logic to assess their competitive landscape and articulate their unique selling proposition.

We took a comprehensive look at Crowded’s competitors — ranging from global brands to fintech startups — including identifying strengths, weaknesses and key differentiators for each. We also examined vertical market penetration and even audited their marketing messaging.

After summarizing the findings, Media Logic provided actionable near-term and long-term opportunity areas for Crowded — illuminating a clear path for success.

Ready to find your edge?

Get smarter strategy and breakthrough creative. Backed by unmatched client support.

Contact Us Today

Credit Union ONE

New positioning and branding help set a credit union apart.

To help differentiate themselves in the highly competitive Michigan market, Credit Union ONE turned to Media Logic to develop a new positioning strategy, a brand LTF (look, tone and feel) and a refreshed logo design.

  • Financial Services

Chek

Repositioning Chek’s brand to stand out in the disbursements space

  • Financial Services

See our latest posts.

2025 Media Preferences of Older Adults: Consumer Survey and Marketing Implications

2025 Media Preferences of Older Adults: Consumer Survey and Marketing Implications

As the Medicare market has grown to more than 68 million Americans, understanding how older adults navigate both traditional and digital media is more important than ever. Our 2025 Media Preferences of Older Adults survey provides fresh insights into evolving media habits, comfort with digital environments and the enduring value of established channels. Take a look at the takeaways and marketing implications that stood out to us.

Read More