How LLMs Can Turn Static Websites into Interactive Conversations
Explore how large language models (LLMs) can transform traditional, static websites into dynamic, conversational experiences that engage visitors in real time.
What’s in a name? Sometimes the underpinning of a uniquely ownable and resonant brand refresh.
Media Logic partnered with longtime client MVP Health Care to evolve the regional health insurer’s brand messaging. Using insights gleaned from consumer research, we decided to emphasize MVP’s uniquely personal, attentive customer experience. And the perfect theme emerged: “Everyone’s Our MVP.”
TV commercials were a cornerstone of the campaign, including a series of spots that showcased the diversity of MVP’s customers and the communities where they reside. By showing a broad range of customers in a variety of settings, we were able to highlight MVP’s wide range of health insurance solutions, including Medicare, Medicaid and employer plans. Our team also composed original music for the spot, and developed an ‘audio signature’ for the brand, adding another layer of ownership to the new theme line.
The brand campaign launched in early September across broadcast/cable TV, CTV/OTT, out-of-home billboards, digital online video, and paid social media. Immediately following the launch of the new brand materials, we integrated the theme across the rest of MVP’s lines of business and ongoing campaigns – contributing to a powerful, consistent, standout open enrollment effort.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
Explore how large language models (LLMs) can transform traditional, static websites into dynamic, conversational experiences that engage visitors in real time.
Over the past decade, the Medicare Advantage (MA) market has seen tremendous growth – not just in enrollment, but in the generosity of plan benefits. From expanded dental and vision coverage to over-the-counter allowances and fitness perks, health plans entered an arms race to offer more. But that era has come to a close. We’ve […]
Media Logic is testing AI-driven, personality-based personalization that adapts message tone and framing to each individual, aiming to make marketing feel truly one-to-one.