EverC is a leader in software technology for risk management and cyber-intelligence in e-commerce. Their “Merchant Underwriter” was an important new product that helped payment organizations looking to vet the integrity of new merchants. Servicing a merchant that is not compliant or is conducting illegal business is a serious issue that leads to prosecution and/or being banned from doing e-commerce, as well as steep fines and penalties.
Working with EverC, Media Logic developed a strong, integrated lead gen/lead nurture campaign to engage and convert prospects – leveraging email, landing pages, digital ads, podcast appearances and multiple digital assets to connect qualified leads with the sales team.
All pieces worked in concert, helping to explain Merchant Underwriter’s value proposition and make the case for action, while capturing leads and building thought leadership.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
AI adoption among older adults is rising quickly, more than doubling in just one year. The digital story, however, is more complex than just increased usage. Media Logic's recently released 2026 Consumer In Sights (CIS) study of older adults' media preferences takes a closer look at digital confidence, channel use and how they think about and use AI.
The martech stack grew, but the returns didn't keep pace. Here's what you can do to get the most from your investment.
In many cases, the strongest marketing tends to come from teams willing to narrow the field before the work begins. Guardrails narrow the scope and keep work on strategy, with fewer messages, audiences and goals. Sharper creative makes a bigger impact. Here are five tips for marketers to explore.
