New brand name. New multi-purpose campaign.

Quartz Health Solutions, a five-star Medicare insurance provider in the upper Midwest Tri-state region, needed to educate New-to-Medicare prospects about their Medicare plans, while also creating awareness of the Quartz name, as well as their partnership with regional hospital systems.

Media Logic applied our Medicare marketing expertise to create an immersive campaign that got prospects excited about their options while also seamlessly bridging the brand transition (and making it easy to version communications by region and health partner).

Opened Quartz information guide with letter, buckslip and envelope handouts with information on five-star Medicare plans
Quartz letter, envelope and brochure on wooden tabletop promoting information on five-star Medicare plans Close up on a chart within Quartz plan comparison brochure Quartz letter with information on five-star Medicare plans
Quartz letter, one sheet and envelope on wooden tabletop promoting information on five-star Medicare plans Quartz one sheet sitting on top a letter with a Quartz Facebook ad on Iphone beside them promoting five-star Medicare Advantage plans
Tablet and Iphone side by side both showing different Quartz Facebook ads with information on five star Medicare Advantage plans Macbook on a wooden table showing a Quartz landing page for a free plan comparison guide with information five star Medicare Advantage plans

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Enhancing Financial Services Direct Mail with Tactile Engagement Strategies

Enhancing Financial Services Direct Mail with Tactile Engagement Strategies

The resurgence of direct mail in financial services marketing has brought renewed challenges — and an evolution of tried-and-true tactics. As marketers seek to stand out in a crowded mailbox, incorporating tangible elements that engage the senses has become a key strategy. Here is a quick look at some emerging trends in direct mail that include many tried-and-true tactile engagement techniques.