After its successful launch in Australia and expansion in the U.K., Opy tasked Media Logic to bring its Buy Now, Pay Later (BNPL) solution to American businesses and consumers.
In addition to language and cultural differences to account for, Opy’s transition to the U.S. market had a bigger challenge: American business and consumers had been slow to adopt BNPL solutions. The Opy launch needed to clearly introduce the fintech’s unique payment model – in a credible, relatable way.
Media Logic started with research among two key audiences: business owners from vertical industries likely to offer Opy (including automotive, medical and home improvement) and consumers likely to utilize Opy to pay for large, often unexpected expenses. We tested everything from value proposition and creative language options to options for visual branding – creating the look, tone and feel of Opy that resonated best.
Media Logic then applied the new brand to a range of lead generation and sales enablement tactics, while providing Opy with an easily-shareable digital standards guide – adding up to a strong brand foundation in a matter of weeks.
Brand Guidelines Website
PowerPoint Template
Employee and Stakeholder Brand Rollout Announcement Email and Corporate Collateral (Business Card)
Remote Meeting Background Screen (Zoom/Teams)
Brand Rollout Documentation
Key Stakeholders and Corporate Board
Opy New Employee Welcome Kit and Gifts
Paid social B2B carousel and Programmatic retargeted digital ads
Dental Industry Landing Page
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
The way healthcare consumers search has quietly changed, and the implications of this shift are shaping who gets found, and who is left out. Before a potential member ever reaches your website, many of them have already asked an AI platform to explain their options. Today, the question isn't just "How do we rank?", but when an AI platform answers a question, are we as source it trusts and cites?"
Parents are emerging as a key consumer segment signaling where digital commerce is headed: new research shows they don't just spend more time shopping online, but convert at a higher rate, use mobile more, and abandon carts faster when checkout friction appears. For financial services marketers, that last point is crucial, since the parent segment's growth potential is most easily captured at checkout, where payments strategy already lives.
Ally Bank recently dropped an "Okay, Boomer" on the industry. In a series of billboards appearing in large cities across the United States, the digital-only bank released a campaign with provocative messages that mock traditional bank branches and the people who love them.
