After its successful launch in Australia and expansion in the U.K., Opy tasked Media Logic to bring its Buy Now, Pay Later (BNPL) solution to American businesses and consumers.
In addition to language and cultural differences to account for, Opy’s transition to the U.S. market had a bigger challenge: American business and consumers had been slow to adopt BNPL solutions. The Opy launch needed to clearly introduce the fintech’s unique payment model – in a credible, relatable way.
Media Logic started with research among two key audiences: business owners from vertical industries likely to offer Opy (including automotive, medical and home improvement) and consumers likely to utilize Opy to pay for large, often unexpected expenses. We tested everything from value proposition and creative language options to options for visual branding – creating the look, tone and feel of Opy that resonated best.
Media Logic then applied the new brand to a range of lead generation and sales enablement tactics, while providing Opy with an easily-shareable digital standards guide – adding up to a strong brand foundation in a matter of weeks.
Brand Guidelines Website
PowerPoint Template
Employee and Stakeholder Brand Rollout Announcement Email and Corporate Collateral (Business Card)
Remote Meeting Background Screen (Zoom/Teams)
Brand Rollout Documentation
Key Stakeholders and Corporate Board
Opy New Employee Welcome Kit and Gifts
Paid social B2B carousel and Programmatic retargeted digital ads
Dental Industry Landing Page
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
Media Logic’s Voices of Medicare study uncovers what truly shaped 2025 AEP decisions—revealing the gap between satisfaction and loyalty, the impact of growing consumer anxiety, and how supplemental benefits are falling short. These insights offer Medicare marketers year-round guidance for stronger, more authentic engagement.
Historically, health insurance marketing teams have supported their Small and Large Group lines of business primarily through push tactics – sales enablement, broker collateral and general awareness messaging and education. But in an environment where employers scrutinize every dollar and expect more from their partners, that model doesn’t go far enough.
In this intriging Q&A session, Media Logic's resident expert, Nicole Johnson, Group Director and FS Practice Lead, shares her perspective on the Lower Midde Market segment honed by decades of commercial payments and retail banking marketing experience.
