Evolving a global fintech brand for U.S. expansion.

After its successful launch in Australia and expansion in the U.K., Opy tasked Media Logic to bring its Buy Now, Pay Later (BNPL) solution to American businesses and consumers.

In addition to language and cultural differences to account for, Opy’s transition to the U.S. market had a bigger challenge: American business and consumers had been slow to adopt BNPL solutions. The Opy launch needed to clearly introduce the fintech’s unique payment model – in a credible, relatable way.

Media Logic started with research among two key audiences: business owners from vertical industries likely to offer Opy (including automotive, medical and home improvement) and consumers likely to utilize Opy to pay for large, often unexpected expenses. We tested everything from value proposition and creative language options to options for visual branding – creating the look, tone and feel of Opy that resonated best.

Media Logic then applied the new brand to a range of lead generation and sales enablement tactics, while providing Opy with an easily-shareable digital standards guide – adding up to a strong brand foundation in a matter of weeks.

Website on laptop

Brand Guidelines Website

PowerPoint

PowerPoint Template

Email on tablet Business Card

Employee and Stakeholder Brand Rollout Announcement Email and Corporate Collateral (Business Card)

Office Interior

Remote Meeting Background Screen (Zoom/Teams)

PowerPoint

Brand Rollout Documentation
Key Stakeholders and Corporate Board

Packaging

Opy New Employee Welcome Kit and Gifts

Social Media Ad on phone Ad on website on laptop

Paid social B2B carousel and Programmatic retargeted digital ads

Website on Tablet

Dental Industry Landing Page

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