After its successful launch in Australia and expansion in the U.K., Opy tasked Media Logic to bring its Buy Now, Pay Later (BNPL) solution to American businesses and consumers.
In addition to language and cultural differences to account for, Opy’s transition to the U.S. market had a bigger challenge: American business and consumers had been slow to adopt BNPL solutions. The Opy launch needed to clearly introduce the fintech’s unique payment model – in a credible, relatable way.
Media Logic started with research among two key audiences: business owners from vertical industries likely to offer Opy (including automotive, medical and home improvement) and consumers likely to utilize Opy to pay for large, often unexpected expenses. We tested everything from value proposition and creative language options to options for visual branding – creating the look, tone and feel of Opy that resonated best.
Media Logic then applied the new brand to a range of lead generation and sales enablement tactics, while providing Opy with an easily-shareable digital standards guide – adding up to a strong brand foundation in a matter of weeks.
Brand Guidelines Website
PowerPoint Template
Employee and Stakeholder Brand Rollout Announcement Email and Corporate Collateral (Business Card)
Remote Meeting Background Screen (Zoom/Teams)
Brand Rollout Documentation
Key Stakeholders and Corporate Board
Opy New Employee Welcome Kit and Gifts
Paid social B2B carousel and Programmatic retargeted digital ads
Dental Industry Landing Page
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
Let’s be real: if your solution isn’t completely agnostic, then you’re probably kidding yourself if you think a broad-stroke, spray-and-pray approach to your go-to-market strategy will cut it. Buyers today don’t have time for fluff, and honestly, neither do you. Enter ABM—or, better yet, ABE (account-based everything). If you’re not completely sick of B2B acronyms […]
You may have zeroed in on your target account audience, produced all your sales and marketing assets, and even launched your first account-based marketing (ABM) program. But how can you be sure that what you are doing is generating results? This guide covers 5 account-based marketing metrics that revenue leaders need to consider when measuring […]
The evolution of the B2B buyer’s journey has challenged go-to-market teams to think outside the box regarding how to reach in-market accounts. This is especially true for B2B organizations focused on enterprise-level sales to meet their growth goals in 2023. The biggest of these challenges is identifying what marketers often call the dark funnel. What […]
