Engaging website drives digital success for food ingredient company.

Media Logic helped Fortitech grow from a domestic supplier into a global nutrient premix leader – that was eventually acquired by DSM for $634 million. This included developing a strong brand and sophisticated sales and lead generation efforts…and the dynamic website that powered it all.

We developed a best-in-breed website for the custom nutrient premix provider that was designed with myriad audiences in mind.

For prospects, the site included a wealth of valuable content, including white papers and videos to help educate them about emerging nutrition trends and high-opportunity demographics. It also featured a variety of ways for them to engage the experts at Fortitech for answers and advice, and to request product samples for their R&D efforts.

For current customers, the site offered special access to gated content such as tech papers, reference materials and a nutrient database to help them develop new ideas and innovate new products. We also developed an online customer portal that facilitated project planning and management.

For the industry as a whole, the site positioned Fortitech as far more than an ingredient supplier – helping the brand stake its claim as a thought leader, consultant and trusted global solution provider.

It was all tightly integrated with Fortitech’s sales and branding efforts, making the site an essential component of the company’s storied success.