Media Logic helped Fortitech grow from a domestic supplier into a global nutrient premix leader – that was eventually acquired by DSM for $634 million. This included developing a strong brand and sophisticated sales and lead generation efforts…and the dynamic website that powered it all.
We developed a best-in-breed website for the custom nutrient premix provider that was designed with myriad audiences in mind.
For prospects, the site included a wealth of valuable content, including white papers and videos to help educate them about emerging nutrition trends and high-opportunity demographics. It also featured a variety of ways for them to engage the experts at Fortitech for answers and advice, and to request product samples for their R&D efforts.
For current customers, the site offered special access to gated content such as tech papers, reference materials and a nutrient database to help them develop new ideas and innovate new products. We also developed an online customer portal that facilitated project planning and management.
For the industry as a whole, the site positioned Fortitech as far more than an ingredient supplier – helping the brand stake its claim as a thought leader, consultant and trusted global solution provider.
It was all tightly integrated with Fortitech’s sales and branding efforts, making the site an essential component of the company’s storied success.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
April 2025 marked a turning point in B2B marketing. From AI moving beyond the hype to buyers demanding measurable outcomes over flashy features, the conversation shifted toward impact and authenticity. This month’s insights reveal what’s driving real results—and what forward-thinking marketers need to prioritize next.
When it comes to marketing Medicare Advantage plans, the stakes are high and the decisions are complex. For many older adults, the process of choosing a plan is overwhelming, filled with unfamiliar terminology, multiple plan options and conflicting priorities. That's where choice architecture comes in, a method that helps people make better decisions without taking away their freedom to choose. We walk through the principles payers can apply to simplify the Medicare journey.
In today’s B2B landscape, content must do more than exist—it needs to connect, resonate, and drive results. By replacing generic assets with story-driven, journey-aligned content and clear metrics, marketers can turn content into a true growth engine.
