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Deploying paid social for a fintech’s U.S. market launch.

Global fintech Opy offered a unique Buy Now, Pay Later (BNPL) model that entailed selling in its payment platform to businesses first and then reaching out to prospective consumers.

Building on the Australia-based brand’s foundation, Media Logic revised and reworked Opy’s look-tone-feel and messaging to appeal to the U.S. market and then launched a strategic paid social lead gen campaign targeting high-opportunity industries such as dental healthcare, veterinary care, automotive repair and home improvement.

The digital-first marketing effort highlighted Opy’s bottom-line advantages for B2B audiences — including a proven ability to increase sales and customer satisfaction — as well as its flexibility and convenience for consumer audiences. All with tailored, targeted messaging designed to resonate with each vertical market.

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Credit Union ONE

New positioning and branding help set a credit union apart.

To help differentiate themselves in the highly competitive Michigan market, Credit Union ONE turned to Media Logic to develop a new positioning strategy, a brand LTF (look, tone and feel) and a refreshed logo design.

  • Financial Services

Baylor Scott & White Health Plan

An interactive microsite for Medicare shoppers drives engagement ahead of AEP.

Baylor Scott & White Health Plan, a Texas-based healthcare plan, partnered with Media Logic to streamline their Medicare prospect site ahead of the 2025 Annual Enrollment Period. Our goal was to create a more user-friendly experience while still providing access to key information, like benefits and provider details.

  • Healthcare

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The More AI Does, the More Branches Matter

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