Global fintech Opy offered a unique Buy Now, Pay Later (BNPL) model that entailed selling in its payment platform to businesses first and then reaching out to prospective consumers.
Building on the Australia-based brand’s foundation, Media Logic revised and reworked Opy’s look-tone-feel and messaging to appeal to the U.S. market and then launched a strategic paid social lead gen campaign targeting high-opportunity industries such as dental healthcare, veterinary care, automotive repair and home improvement.
The digital-first marketing effort highlighted Opy’s bottom-line advantages for B2B audiences — including a proven ability to increase sales and customer satisfaction — as well as its flexibility and convenience for consumer audiences. All with tailored, targeted messaging designed to resonate with each vertical market.
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Large Language Models (LLMs) are poised to transform websites from static digital readouts into dynamic, conversational experiences that adapt to each visitor's needs in real time. By enabling truly personalized 1:1 journey instead of predetermined segment paths, LLMs allow brands to deliver tailored responses through natural dialogue while maintaining strategic control over messaging and user engagement.
Nearly 25 million U.S. households remain unbanked or underbanked, representing a significant market opportunity for financial institutions willing to address the unique barriers these digitally engaged, financially active consumers face. Success requires more than marketing messaging—it demands transparent products, no-fee accounts, community partnerships, and actionable strategies that rebuild trust with populations disproportionately affected by traditional banking exclusion.
The 2025 Annual Enrollment Period brought widespread Medicare Advantage disruption, but the resulting consumer behavior wasn't universal. Media Logic's Josh Martin and Denise Carney-Jones break down what changed, why outcomes differed across markets, and how marketers can apply the right lessons when planning for AEP 2026.
