Global fintech Opy offered a unique Buy Now, Pay Later (BNPL) model that entailed selling in its payment platform to businesses first and then reaching out to prospective consumers.
Building on the Australia-based brand’s foundation, Media Logic revised and reworked Opy’s look-tone-feel and messaging to appeal to the U.S. market and then launched a strategic paid social lead gen campaign targeting high-opportunity industries such as dental healthcare, veterinary care, automotive repair and home improvement.
The digital-first marketing effort highlighted Opy’s bottom-line advantages for B2B audiences — including a proven ability to increase sales and customer satisfaction — as well as its flexibility and convenience for consumer audiences. All with tailored, targeted messaging designed to resonate with each vertical market.
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The resurgence of direct mail in financial services marketing has brought renewed challenges — and an evolution of tried-and-true tactics. As marketers seek to stand out in a crowded mailbox, incorporating tangible elements that engage the senses has become a key strategy. Here is a quick look at some emerging trends in direct mail that include many tried-and-true tactile engagement techniques.
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