Media Logic worked with Visa to develop a strategic campaign for Wright Patman Congressional Federal Credit Union. With a goal of redefining the credit union’s market presence, we sought to increase their membership in underserved communities in the Washington, D.C. area.
After conducting a thorough review of competitor creative assets and a website audit, we developed a comprehensive digital strategy, including channel recommendations for paid and owned media, designed to position Congressional Federal Credit Union as a growing, modern banking partner for D.C. residents.
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Account-Based Marketing (ABM) is not a recent innovation—Media Logic was applying its principles before the term existed. Today, 70% of B2B marketers have an active ABM program (REVNEW), reflecting its essential role in modern marketing strategy. While most B2B marketers hail success in driving revenue growth through ABM, the sobering reality is that 40–60% of […]
For financial services brands, it's not enough to simply have influencer representation. To be competitive, FS brands need to do it *and* do it right, with an informed, strategic approach.
With fewer consumers switching during the Annual Election Period (AEP) each year, the New-to-Medicare (NTM) market is more important than ever. Download our New-to-Medicare Marketing tip sheet to get more insights into this quickly changing demographic.
