Media Logic worked with Visa to develop a strategic campaign for Wright Patman Congressional Federal Credit Union. With a goal of redefining the credit union’s market presence, we sought to increase their membership in underserved communities in the Washington, D.C. area.
After conducting a thorough review of competitor creative assets and a website audit, we developed a comprehensive digital strategy, including channel recommendations for paid and owned media, designed to position Congressional Federal Credit Union as a growing, modern banking partner for D.C. residents.
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Explore how large language models (LLMs) can transform traditional, static websites into dynamic, conversational experiences that engage visitors in real time.
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Media Logic is testing AI-driven, personality-based personalization that adapts message tone and framing to each individual, aiming to make marketing feel truly one-to-one.
