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Fueling debit card sales with at-the-pump videos.

Many debit cardholders continue to use cash for small purchases, like those made at gas station stores. Bank of America wanted to drive conversion of these purchases to debit cards and what better way to promote their message than by reaching captive customers pumping gas?

Media Logic worked with Bank of America and Visa to develop a short video that ran at gas pump terminals in the Los Angeles and San Diego markets. Catchy and playful, the video caught cardholders’ attention while promoting the benefits of using a card over cash.

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MVP Health Care

Health plan pairs peace of mind with real value.

Regional health insurer MVP Health Care® had been building momentum in Vermont with successful targeted campaigns driven by savings messaging.

  • Healthcare

MVP Health Care

Integrated campaign embraces positivity for Child Health Plus plans.

Child Health Plus is a health insurance plan for kids and teens sponsored by the State of New York.

  • Healthcare

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