Many debit cardholders continue to use cash for small purchases, like those made at gas station stores. Bank of America wanted to drive conversion of these purchases to debit cards and what better way to promote their message than by reaching captive customers pumping gas?
Media Logic worked with Bank of America and Visa to develop a short video that ran at gas pump terminals in the Los Angeles and San Diego markets. Catchy and playful, the video caught cardholders’ attention while promoting the benefits of using a card over cash.
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Every year, CMS enrollment data gives us a fresh read on where the Medicare Advantage market stands — and this year’s numbers tell a story worth paying attention to. With both January and February 2026 data now available, we have our first real look at how health plans performed during this AEP. The short version: […]
Every health plan says it values its broker relationships, and most of them mean it. But there can be an unintentional disconnect between what best serves the health plan’s interests, and what’s most useful to their broker partners. Here’s the key to unlocking broker engagement
Behind the credit card growth are strategies ranging from the tried and true to emerging trends in successfully acquiring cardholders and attracting new audiences.
