When Credit Union ONE unveiled a new mobile app that gives Members instant discounts, Media Logic not only helped brand the app, but also helped drive awareness of the app with a fully-immersive marketing campaign – from in-branch take ones to an online video.
As updated versions of the app came out, Media Logic created new marketing assets to communicate the improvements to Credit Union ONE members and drive further awareness and engagement.
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AI adoption among older adults is rising quickly, more than doubling in just one year. The digital story, however, is more complex than just increased usage. Media Logic's recently released 2026 Consumer In Sights (CIS) study of older adults' media preferences takes a closer look at digital confidence, channel use and how they think about and use AI.
In many cases, the strongest marketing tends to come from teams willing to narrow the field before the work begins. Guardrails narrow the scope and keep work on strategy, with fewer messages, audiences and goals. Sharper creative makes a bigger impact. Here are five tips for marketers to explore.
The way consumers get answers has quietly changed. Before they ever reach your website, many have already asked ChatGPT, Gemini, or Perplexity to compare their options and recommend a direction. Ranking isn't enough anymore. Here's a practical point of view on SEO, AEO, and GEO, and what it takes to get chosen in AI-generated answers.
