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Identifying, educating and empowering debit card customers at risk of attrition.

Visa and Webster Bank turned to Media Logic for help driving debit card usage in key areas and increasing retention among cardholders at risk of attrition.

Using cardholder data, competitive landscape findings, and best practices, we created an email and direct mail program designed to encourage desired cardholder behaviors and spur debit card usage.

A Webster email displayed on an iPad next to the front cover of a Webster self-mailer
Inside spread of a Webster self-mailer Webster email on an iPad
A Webster Bank email in outlook shown on a laptop with an open Webster self-mailer
Open spread of a Webster Bank self-mailer with a Webster email Front cover of a Webster Bank self-mailer
A Webster Bank email in outlook shown on an iPad with an open Webster self-mailer

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SummaCare

Innovation leads the way for Medicare Advantage plan during AEP.

Heading into this year’s Medicare’s Annual Enrollment Period, SummaCare had made a bold choice – introducing an innovative new product that would allow older adults to essentially pick their own Medicare benefits.

  • Healthcare

Geisinger Health Plans

Helping Geisinger Medicare Advantage plans speak to diverse personas.

When it comes to Medicare Advantage, Geisinger Gold plans have a strong value proposition – generous benefits, low-cost plans and an extensive network of top-quality providers.

  • Healthcare

See our latest posts.

Small Business, Big Opportunity: Understanding the SBO Segment in 2026

Small business owners have always occupied a unique space in the financial services landscape- different from standard consumer products, yet often too small to access the tools built for corporate clients. But in 2026, that gap appears to be closing. New research reveals a segment defined by ambition, self-reliance, and a growing frustration with the status quo. Understanding what drives SBOs (their mindset, their pain points, and the opportunities they represent) is the first step toward building messaging and products that resonate.

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The More AI Does, the More Branches Matter

The More AI Does, the More Branches Matter

An asteroid killed the dinosaurs. Video killed the radio star. AI will kill the bank branch.  Each of those statements is a little true and a little false. Because the disruptive force didn’t eliminate the endangered species – it triggered (or is triggering) significant evolution.   Dinosaur DNA lives on in birds. Thanks to Spotify algorithms, musicians still break through without video. And bank branches are being reimagined in […]

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