Identifying, educating and empowering debit card customers at risk of attrition.

Visa and Webster Bank turned to Media Logic for help driving debit card usage in key areas and increasing retention among cardholders at risk of attrition.

Using cardholder data, competitive landscape findings, and best practices, we created an email and direct mail program designed to encourage desired cardholder behaviors and spur debit card usage.

A Webster email displayed on an iPad next to the front cover of a Webster self-mailer
Inside spread of a Webster self-mailer Webster email on an iPad
A Webster Bank email in outlook shown on a laptop with an open Webster self-mailer
Open spread of a Webster Bank self-mailer with a Webster email Front cover of a Webster Bank self-mailer
A Webster Bank email in outlook shown on an iPad with an open Webster self-mailer

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Brand-First: The ABM Blind Spot Costing B2B Trillions

Brand-First: The ABM Blind Spot Costing B2B Trillions

Account-Based Marketing (ABM) is not a recent innovation—Media Logic was applying its principles before the term existed. Today, 70% of B2B marketers have an active ABM program (REVNEW), reflecting its essential role in modern marketing strategy. While most B2B marketers hail success in driving revenue growth through ABM, the sobering reality is that 40–60% of […]