Visa and Webster Bank turned to Media Logic for help driving debit card usage in key areas and increasing retention among cardholders at risk of attrition.
Using cardholder data, competitive landscape findings, and best practices, we created an email and direct mail program designed to encourage desired cardholder behaviors and spur debit card usage.
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AI adoption among older adults is rising quickly, more than doubling in just one year. The digital story, however, is more complex than just increased usage. Media Logic's recently released 2026 Consumer In Sights (CIS) study of older adults' media preferences takes a closer look at digital confidence, channel use and how they think about and use AI.
The martech stack grew, but the returns didn't keep pace. Here's what you can do to get the most from your investment.
In many cases, the strongest marketing tends to come from teams willing to narrow the field before the work begins. Guardrails narrow the scope and keep work on strategy, with fewer messages, audiences and goals. Sharper creative makes a bigger impact. Here are five tips for marketers to explore.
