Chase for Business had developed an integrated acquisition campaign to attract small business owners, but it had been in market for a while and was experiencing fatigue. To help get their marketing efforts back on track, they turned to Media Logic to develop and test new creative.
Employing best practices, along with insights from successful Chase consumer marketing campaigns, Media Logic developed new messaging and design approaches across a range of channels, including direct mail, email, landing page, statement inserts and banner ads.
The new campaign was not only designed to encourage small business owners to switch their banking needs to Chase, but also build and reinforce the Chase for Business brand.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
The resurgence of direct mail in financial services marketing has brought renewed challenges — and an evolution of tried-and-true tactics. As marketers seek to stand out in a crowded mailbox, incorporating tangible elements that engage the senses has become a key strategy. Here is a quick look at some emerging trends in direct mail that include many tried-and-true tactile engagement techniques.
Meta’s evolving ad policies are reshaping how regional health plans target, track, and measure campaigns on Facebook and Instagram. In this blog, we break down what’s changed, what it means for healthcare marketers, and how to adapt for success.
Media Logic’s Josh Martin and Denise Carney-Jones share key insights from our latest survey on older adults’ media habits—revealing surprises, trends, and tips for Medicare marketers. Watch now, then explore the full report for more.
