App development engages with inventors and startups.

GE has countless patents ready to be leveraged for innovative new products. In order to make those patents more accessible, and to fuel conversation and collaboration with potential partners, Media Logic developed an iOS and Android “patent finder” app.

From initial design, to focus group testing, to final development, Media Logic worked to make an app that was simple-to-use, approachable and friendly – helping to expand the pipeline for commercialized products using GE technology.

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Game On: The World Cup is a Prime Gen Z Acquisition Opportunity

Game On: The World Cup is a Prime Gen Z Acquisition Opportunity

The FIFA World Cup 2026™ offers a unique, time-limited opportunity for financial brands to engage Gen Z and millennial consumers who are culturally engaged and ready to spend. This global event attracts a younger, diverse U.S. audience with strong spending intent, making it ideal for financial services marketing.

Star Power on the Pitch: Financial Services Ads at the FIFA World Cup 2026™

Star Power on the Pitch: Financial Services Ads at the FIFA World Cup 2026™

The FIFA World Cup 2026™ gives financial services brands a massive global stage, but U.S. advertisers face a challenge: many soccer stars still lack broad mainstream recognition here. The article explores how brands like Visa, Chase, Wells Fargo, Bank of America and Mastercard are using celebrity partnerships, sponsorships and long-game campaign strategies to connect with American audiences while still tapping into the tournament's global scale.