App development engages with inventors and startups.

GE has countless patents ready to be leveraged for innovative new products. In order to make those patents more accessible, and to fuel conversation and collaboration with potential partners, Media Logic developed an iOS and Android “patent finder” app.

From initial design, to focus group testing, to final development, Media Logic worked to make an app that was simple-to-use, approachable and friendly – helping to expand the pipeline for commercialized products using GE technology.

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Your Buyers Are Asking AI Before They Ask You

Your Buyers Are Asking AI Before They Ask You

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As Trust in AI Grows, Baby Boomers Are Quietly Reshaping How They Shop

As Trust in AI Grows, Baby Boomers Are Quietly Reshaping How They Shop

The “baby boomer” consumer segment controls a historic share of the nation’s wealth, and how they research and choose products is evolving. Media Logic’s 2026 Consumer In Sights (CIS) survey of older adults’ media preferences looked closely at this demographic; specifically focusing on how digital confidence, channel use, and comfort with AI are evolving among adults ages […]