HAP’s 2019 Medicare AEP campaign had a lot to draw from, but the big news was enhancements on dental, vision and hearing benefits – which according to the latest research are enhancements Medicare consumers are actively looking for.
Capitalizing on these improvements, HAP’s campaign was anchored by a lighthearted, animated DRTV spot that quickly outperformed existing control creative. We also developed radio, direct mail, free-standing inserts and various digital assets.
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A historic wealth transfer is underway—and next-gen investors are changing the game. Our Next Generation Wealth Insights offer key strategies to stay relevant as trillions shift to Millennials and Gen Z.
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